Enhancing the world of sport and leisure with Passion and Creativity while driving exceptional value for all stakeholders.
Founded in 1988, Procam International has sought relentlessly to uplift the professional face of sports and players, a goal envisaged by founders Anil Singh and Vivek B. Singh. With an open culture besides its core value of integrity, it has now evolved as an end-to-end sports management company, spreading across sports consultancy, live television programming and the promotion of global sporting events. Having been involved with nearly 50 events worldwide, boasting of participation of the highest calibre, Procam International has taken the lead in crafting sporting events in India. It is this professional and perfectionistic approach that has gained the confidence of partners.
The national championships were given a makeover under the new name “Standard Chartered Summer Classic Tennis”. The facilities at venues were revamped and players were afforded top-notch accommodation and hospitality.
A great many international cricketers participated in the Procam-promoted Pepsi Double Wicket tournament. It was telecast on ESPN and received plenty of attention as the Sachin Tendulkar-Kapil Dev duo emerged victorious
Procam conducted the NEC World Youth Cup Australasia Tennis Qualifying in Mumbai. We also organised the Leela Beach Spectacular, India’s first ever water-skiing tournament at the iconic Marine Drive.
Heralded by many as one of the best event on the PSA Super Series, the Procam-organised Mahindra Squash International attracted some of the top players to India.
India did well at the Procam-powered Green Gold Fed Cup Asia/Oceania tennis qualifying in Mumbai and made it to the world group. We also successfully organised the ATP Challenger Series for the second year running.
Procam was instrumental in bringing the World Wrestling Entertainment (then known as the WWF) to India for the first time. We also started our association with the All India Inter Schools Cricket tournament.
In a busy year, Procam conducted the Bacardi Asian Beach Volleyball Championships in Mumbai, Goa football league and Mahindra World Squash Championship in Doha.
Procam organized the All India & South Asia Rugby Tournament – in existence since 1924. To catch the popular imagination, we also organised a celebrity event.
Over 300 bodybuilders from 12 countries descended on Mumbai in early November 2003 and flexed their muscles in the International Federation of Bodybuilding and Fitness-recognised Mr Universe.
The Standard Chartered Mumbai Marathon, still in existence, is considered one of the top marathons in the world. Legends like Michael Johnson, Linford Christie and Edwin Moses have been event ambassadors.
Athletes of top stature like Maurice Greene and Shawn Crawford, besides Bollywood star Deepika Padukone, have been associated with the TCS World 10K Bengaluru, the world’s richest 10K run.
In 2010, Mahindra, legendary Scottish club Celtic and Procam combined to launch India’s first national Under-14 schools football tournament, the Mahindra Youth Football Challenge.
In an attempt to take horse racing beyond its traditional audience, Procam, the Royal Western India Turf Club and Bennett Coleman Company Limited joined hands in a unique endeavour and organised 13 R1 classics.
In another football venture, Procam, Bharti Airtel and EPL club Manchester United launched Airtel Rising Stars, India’s largest Under-16 soccer talent hunt in 16 cities.
The Tata Steel Kolkata 25K saw a successful launch in 2014 with over 6,500 people participating and 2015 wasn’t any different either in terms of response with over Rs 95 lakh raised for charity.
NEXA P1 Powerboat- World's first Grand Prix of the seas launched.
Anil Singh's passion and fervour for sports is synonymous with Procam's functioning. Representing tennis and rugby at the national level in his formative years laid the foundation for him to be connected with sports in the future. Sport is beautiful and so are the ones who appreciate it.This same feeling is coalesced in Anil Singh's persona covering the essence of everything sport.With his vision to build sports on multiple pillars of meritocracy, branding, marketing, global alliances, and charity, he has been instrumental in building Procam's reputation through providing significant value to several sporting properties.
With a profound business sense and punctiliousness, Vivek has greatly excelled in the event management industry. The economics graduate from Bombay University was India’s first elected board member of the Association of International Marathons and Distance Races (AIMS), the apex body for distance running. He has used his hands-on approach effectively and together with his brother Anil raised Procam from the ground up.